hjnovak
Environmental Design and Art by Heather Novak-Peterson

Stadium Village Flats Lobby Wallpaper

Located just off of the University of Minnesota's Minneapolis campus, Stadium Village Flats is a luxury apartment building designed to celebrate and emulate the vibe of youth. The lobby wallpapers were each created on the theme that matched the corresponding amenity lounge on each floor and act as a way finding system at the same time. For example, the Fit floor has a cardio floor, so I illustrated students biking and boarding. Colors match the interior palette that is specific to each floor. Along with each theme, the settings of each design are set in landmarks all throughout Minneapolis that are popular with students.

This project was recognized with a F.A.B. (Fresh Artistic and Brilliant) MN IIDA Award in 2012 and a national award in Corporate Identity from the SMPS for branding and environmental design in 2012.

Architect of Record is ESG Architects and Design